Performance Marketing Manager

Wolt is a technology company that facilitates the delivery of restaurant food and various other goods across more than 500 cities in 30 countries. Following a merger with DoorDash in 2022, the organization continues to expand its global presence and develop scalable delivery solutions.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels;
• Build full-funnel campaigns that span from ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts;
• Develop and test new initiatives, including messaging, channels, and tools, and turn successful pilots into scalable playbooks;
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in campaign management;
• Support new product and feature launches with go-to-market demand generation campaigns;
• Own reporting, tracking, and measurement, defining success metrics and ensuring clear visibility;
• Build strong cross-functional relationships with Sales, Product, and global commercial teams to ensure campaigns drive business impact.

• 5–8 Years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels and countries or products;
• Demonstrated ability to plan media investments based on business and campaign-level KPIs, manage and optimize budgets, and perform in-house media buying;
• Analytical and data-driven approach with experience defining KPIs and translating data into decisions;
• Intermediate to advanced knowledge in Microsoft Excel or Google Sheets, including VLOOKUP and pivot tables;
• Strong testing and problem-solving skills to identify challenges, devise hypotheses, and scale successful strategies;
• Genuine interest in using AI and automation to improve workflows;
• Collaborative and proactive mindset with the ability to build trust across teams;
• Excellent written and verbal communication skills in English;
• Nice to have: B2B background in a tech company, familiarity with Food or Retail industries, experience with ABM, intent-based tools, outbound motions (Clay, Cognism, ZoomInfo, etc.), media buying on industry platforms, content syndication, paid PR, or retail media, based in or willing to spend time in Helsinki or Berlin.

• Competitive salary and benefits;
• Supportive culture that values diversity and curiosity;
• Opportunities for learning, growth, and ownership in a high-growth environment.