25 июл

Performance Marketing Manager

ориентир по рынку
вакансия зп не указана
в среднем 209 930 ₽
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описание

Lovehoney Group is a leading sexual wellbeing company that offers brands with sex toys, lingerie, and accessories through an online shopping experience, employing over 800 individuals across 9 global offices.

задачи

  • Build and scale the Growth Marketing function from the ground up, establishing processes, tools, reporting frameworks, and ways of working;
  • Own the customer acquisition strategy across DTC, marketplace, and B2B channels, driving sustainable and profitable growth;
  • Lead all paid media activities, including strategy, budget management, campaign execution, optimization, and performance reporting across key digital channels;
  • Develop and optimize the full customer journey, leveraging audience segmentation, conversion rate optimization, and customer lifecycle insights;
  • Create a robust analytics and measurement framework, including KPI tracking, attribution models, dashboards, and experimentation programs to support data-driven decision-making.

требования

  • Proven experience in high-growth startups, scale-ups, or fast-paced e-commerce environments;
  • Demonstrated success building and scaling growth marketing functions, acquisition funnels, processes, and performance engines from the ground up;
  • Deep expertise in growth marketing, paid acquisition, lifecycle marketing, analytics, and data-driven optimization;
  • Strategic thinker with a hands-on mindset, able to turn insights into action and execute effectively in fast-paced, ambiguous environments;
  • Strong leadership and collaboration skills, with the ability to build scalable measurement frameworks, influence cross-functional stakeholders, and drive results through experimentation and ownership;
  • Nice to have: experience in FemTech, DTC health, wellness, consumer healthcare, or other regulated consumer categories.

условия

  • Enjoy a hybrid work model with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year;
  • Receive 25 days’ holiday, plus an additional day for each year with the company;
  • Access customized training opportunities and biannual feedback cycles;
  • Benefit from gym benefits and a mental wellbeing platform;
  • Receive a 50% discount on all Lovehoney products, plus discounts at high street retailers, hotels, and service providers;
  • Get a complimentary 1Password Family account for up to six family members;
  • Enjoy a workplace with drinks, snacks, and team-building events.

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