Performance Marketing Manager

A dynamic Fintech company based in Limassol provides financial services and seeks to expand its marketing operations.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, launch, and manage multi-channel paid campaigns to drive website traffic, generate leads, and convert clients;
• Conduct keyword and market research to identify high-potential opportunities;
• Create compelling ad copy, test variations, and optimize messaging to maximize CTR, conversion rates, and ROI;
• Set up campaigns with correct targeting, ad formats, and tracking configurations across platforms;
• Monitor campaigns daily and optimize based on KPI’s such as CPL, CPA, ROAS, and LTV;
• Allocate budgets efficiently and ensure optimal distribution of resources across campaigns;
• Produce detailed performance reports and actionable insights for the marketing team;
• Research and recommend new platforms, formats, and growth opportunities;
• Manage translations and localization of campaigns for global audiences;
• Maintain strong partnerships with ad platforms and ensure campaigns comply with industry regulations;
• Ensure ads are industry compliant.

• Proven experience in PPC or digital performance marketing, ideally in the Forex/financial services industry;
• Strong familiarity with Google Ads, Bing Ads, Meta Ads, TikTok Ads, and other paid media platforms;
• Hands-on experience with tracking, analytics, and reporting tools (Google Analytics, Google Tag Manager, Tableau, etc.);
• Excellent data analysis skills with a results-driven mindset;
• Strong copywriting skills with ability to write platform- and industry-compliant ad copy;
• Proficiency in MS Office and Google Workspace;
• Highly organized, self-motivated, and capable of managing multiple campaigns simultaneously;
• Nice to have: University degree in Marketing, Business, or a relevant field, platform certifications.

• No conditions specified