Performance Marketing Manager

Acid Soft provides marketing, analytics, and product growth services to help mobile applications attract, engage, and retain users.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute growth strategies for mobile applications;
• Build and optimize user acquisition funnels;
• Plan, launch, and optimize paid acquisition campaigns (Meta Ads, Google Ads, Apple Search Ads, TikTok Ads, etc.);
• Perform App Store Optimization (ASO) and improve app store conversion rates;
• Analyze user behavior, conversion funnels, retention, and engagement metrics;
• Set up and work with analytics tools (Firebase, AppsFlyer, Adjust, GA4, etc.);
• Create growth hypotheses and run experiments (A/B testing, onboarding improvements, pricing tests, etc.);
• Prepare performance reports and provide actionable insights;
• Collaborate with product, design, and development teams to improve growth metrics.

• 2+ Years of experience in growth marketing, mobile marketing, or performance marketing;
• Proven experience growing mobile apps or digital products;
• Strong understanding of user acquisition channels and performance metrics (CPI, CPA, ROAS, LTV, retention);
• Experience with ASO and app store optimization;
• Data-driven mindset with strong analytical skills;
• Ability to independently plan, execute, and improve marketing initiatives;
• Good communication skills and ability to work with cross-functional teams;
• Nice to have: Experience with subscription-based apps, experience with startups and fast-growing products, knowledge of mobile analytics platforms, experience with lifecycle marketing, push notifications, and retention strategies.

• Competitive compensation based on experience;
• Opportunity to build growth strategies for real mobile products;
• Work with an experienced product and development team;
• Impact-driven role with ownership over growth initiatives.