Performance Marketing Manager

KptnCook operates a leading subscription-based cooking and recipe application that helps millions of users improve their home cooking skills. Founded in 2014, the company has received international recognition, including the Google Material Design Award and the German Design Award.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and scale mobile user acquisition across Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads;
• Plan, launch, and optimize performance marketing campaigns for iOS and Android;
• Manage advertising budgets while improving ROAS, ROI, CAC, CPA, CPI, and LTV;
• Develop data-driven bidding, targeting, audience segmentation, and creative testing strategies;
• Execute A/B testing, incrementality testing, and creative optimization;
• Drive App Store Optimization for Apple App Store and Google Play Store;
• Monitor campaign performance using AppsFlyer, Mixpanel, Looker, and GA4;
• Analyze attribution data, user cohorts, and retention metrics;
• Collaborate with CRM to improve user lifecycle, onboarding, and retention;
• Work with Product, Design, and Engineering to improve landing pages, Custom Product Pages, Deep Linking, and tracking;
• Create ad copy and campaign messaging in German and English;
• Monitor mobile marketing trends, privacy changes, and attribution developments.

• 2+ Years of experience in Performance Marketing, User Acquisition, Growth Marketing, or Mobile App Marketing;
• Fluent in German and English;
• Hands-on experience managing paid acquisition campaigns on Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads;
• Strong understanding of mobile attribution, AppsFlyer, SKAdNetwork, and Mobile Measurement Partners;
• Practical experience with App Store Optimization, keyword research, and conversion optimization;
• Experience with A/B testing, creative experimentation, and performance optimization;
• Analytical mindset with experience using AppsFlyer, Mixpanel, Looker, and GA4;
• Deep understanding of mobile growth metrics including ROAS, ROI, CAC, CPI, CPA, LTV, and Retention;
• Experience working with CRM platforms such as Braze or Iterable;
• Ability to translate data into actionable growth initiatives;
• Strong communication skills and ability to work cross-functionally;
• Startup mindset with a proactive, hands-on attitude;
• Nice to have: Experience managing six-figure monthly advertising budgets, SQL, Snowflake, Looker Studio, Firebase, RevenueCat, subscription apps, FoodTech, consumer apps, freemium business models, AI tools for marketing automation, creative automation.

• Office role with relocation support;
• Flexible working hours;
• IT equipment for hybrid work;
• Annual budget for further training;
• Regular team events;
• Access to Premium subscription to KptnCook;
• Annual BVG Ticket.