Performance Marketing Manager

An AI business transformation company helps organizations automate workflows, improve operations, and unlock measurable business results through practical AI solutions. The company manages the full transformation cycle, including AI audits, strategy, workflow redesign, implementation, automation systems, and ongoing optimization across international markets.

• Support go-to-market priorities, growth initiatives, and campaign execution;
• Research target markets, ICPs, buyer pain points, competitors, and market positioning;
• Translate market insights into practical messaging, campaign ideas, and content;
• Validate priority industries, use cases, and service offers;
• Setup, execute, and optimize outbound campaigns across email and LinkedIn;
• Research and segment lead lists by ICP, geography, company size, role, and use case;
• Create and refine outreach messaging, sequences, and CTA offers;
• Test new outbound angles, campaign structures, and lead magnets;
• Track campaign performance and improve reply quality, meetings booked, and SQL flow;
• Improve website pages, service pages, landing pages, and conversion paths;
• Strengthen value propositions, trust signals, CTA logic, and conversion messaging;
• Prepare or coordinate sales enablement materials, including one-pagers, sales decks, and case studies;
• Launch or improve inbound initiatives such as SEO-focused pages and PPC landing pages;
• Maintain reporting on key marketing and lead generation metrics;
• Manage CRM and lead data organization;
• Document marketing processes, messaging tests, and campaign insights.

• 2+ Years of experience in B2B marketing, growth marketing, lead generation, or demand generation;
• Experience working with B2B audiences in both Ukraine and US markets;
• Experience in IT services, software development, SaaS, consulting, or AI/automation services;
• Practical experience with outbound outreach, lead segmentation, website marketing, B2B content, SEO/PPC support, and CRM reporting;
• Strong written English for business communication and B2B marketing content;
• Ability to work in a fast-moving environment with evolving priorities;
• Nice to have: Experience marketing AI, automation, SaaS, or martech; experience supporting founder-led GTM in early-stage companies; understanding of B2B buyer journeys; confidence using AI tools; experience with HubSpot, Pipedrive, Apollo, Clay, Instantly, HeyReach, GA4, Looker Studio, GTM, Ahrefs, or SE Ranking.

• Fixed monthly salary;
• Salary review after the probation period;
• Performance-based bonus system tied to KPIs.