Paid search specialist in gaming e-commerce

Overgear is an e-commerce platform for in-game currencies and services, including boosting and coaching, serving users in the US and EU.

• Own Google Ads and Microsoft Ads end-to-end across Search, Shopping, Performance Max, Display, and YouTube
• Build and execute a paid search strategy aligned with business goals
• Optimize bidding, budgets, and account structure against ROAS, CPA, and revenue, using weekly performance data
• Conduct keyword research, semantic expansion, and negative-keyword management
• Launch and scale A/B tests across ads, creatives, audiences, and bidding strategies
• Analyze GA4, auction insights, and market data to identify next steps
• Grow e-commerce campaigns through product feeds, remarketing, and full-funnel paid growth
• Own creative quality control and ensure correct ad rendering across formats
• Scale campaigns across US and EU markets

• 5–8 Years of current hands-on experience with Google Ads and Microsoft Ads
• Track record managing large international accounts with substantial budgets and measurable outcomes
• Practical experience with US and EU markets
• 5+ Years working on e-commerce products with revenue accountability
• Deep expertise across Search, Shopping, Performance Max, Demand Gen, Display, and YouTube
• Experience with smart bidding (tROAS, tCPA, value-based bidding), auction insights, Quality Score optimization, and budget pacing
• Proficiency in Google Ads Editor, Microsoft Ads Editor, and Excel/Sheets
• Strong understanding of auction mechanics, ad rank, bidding models, and market dynamics
• Advanced GA4 skills, including funnels, attribution, and e-commerce, and ability to conduct independent analysis
• Focus on business KPIs: revenue, ROAS, CPA, and LTV, not just CTR and CPC
• Proven experience launching and scaling A/B tests across ads, creatives, audiences, and bidding
• Remarketing and creative-ops experience
• English at Upper-Intermediate level or higher
• Будет плюсом: gaming or gamedev experience, web and app marketing background, cross-channel paid media fluency, working knowledge of BI reporting, active Google Ads or Google Analytics certifications

• Salary is paid in EUR / USD / RUB / USDT