Head of product marketing in gaming e-commerce

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• Manage a portfolio of gaming directions, launch data-driven MVPs using TAM, CAC, and Margin, set ROMI and Gross Revenue goals, and scale only what proves to work
• Own portfolio revenue and profitability by managing Gross Revenue, ROI, and Margin % across clusters and making decisions that directly affect overall economics
• Build a repeatable GTM process from Discovery and Gate 0 to MVP launch within ≤ 30 days, with clear launch, success, and stop criteria
• Develop Game Leads and Team Leads into strong product marketers who can uncover insights, manage P&L, launch compelling offers, and adapt to market shifts
• Strengthen collaboration across Content, UA, Delivery, CRM, and Sales to align offers, pricing, channels, and customer experience
• Optimize processes and priorities by reducing manual operational work, eliminating order taking, and focusing the team on growth and decision quality
• Audit and refine the offer storefront by removing low-margin and outdated listings, consolidating minor ones, and prioritizing high-impact offers

• 5+ Years of experience in product marketing or managing gaming/digital products
• Strong understanding of P&L and growth metrics, including revenue, CAC/ROI, Margin %, and unit economics
• Proven experience launching new products, such as games or services, taking them to market, and delivering results
• Systems thinking and understanding of the relationship between demand, channels, pricing, and execution
• Analytical confidence, including the ability to manage P&L, identify growth levers, structure knowledge, and transfer it to others
• Team leadership experience developing strong contributors into autonomous leaders
• Flexibility and critical thinking, including the ability to simplify complexity, make decisions with limited data, and adapt quickly
• Будет плюсом: Experience in e-commerce, gaming services, or working with gamer audiences, experience with influencer marketing, offer strategy, or dynamic pricing, understanding of demand dynamics in MMO / F2P / live-service ecosystems

• Compensation: Salary paid in EUR / USD / RUB / USDT