Brand marketing manager in consumer electronics

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• Develop and execute the annual brand and product marketing strategy to drive brand growth and business performance in Russia.
• Define local marketing priorities based on consumer insights, market trends, business objectives aligned with Global HQ and APAC
• Lead integrated marketing campaigns across digital, social, PR, influencer, retail, experiential, CRM, and e-commerce channels.
• Drive successful product launches through localized go-to-market strategies and cross-functional execution.
• Build and strengthen Amazfit's brand positioning by ensuring consistent brand identity, messaging, visual standards, and customer experience across all consumer touchpoints.
• Manage external agencies to deliver high-quality campaigns, operational excellence, and strong return on marketing investment.
• Own the Russia marketing budget, performance reporting, and ROI optimization.

• Bachelor’s degree in Marketing, Business, Communication or related field
• Language proficiency: mothertongue in russian, business level english ( spoken and written)
• 10+ years of marketing experience in consumer electronics, sports , fitness, technology or lifestyle brands.
• Proven success managing integrated marketing campaigns & launching consumer products in russian markets.
• Have good connections and have experience in managing external agencies ( PR, creatives, media, KOL/ Influencer)
• Used to work in a fast-moving and changing environment and be able to work under pressure;
• Self-starter / self-motivated but determined to get the results
• Agile style and embraces changes
• Strong communication and interpersonal skills
• Strong teamwork and collaborations
• Будет плюсом: Passionate in sports, will be a plus

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