marketing specialist

EPAM is a global provider of digital engineering, cloud, and AI-enabled transformation services, as well as a leading business and experience consulting partner. The company specializes in complex software product development and digital platform engineering.

• Build, format, and modify responsive email templates and landing pages using Marketo's modular editor;
• Utilize HTML/CSS to troubleshoot layout issues and ensure responsive rendering;
• Convert Figma designs into pixel-accurate, cross-client-compatible emails;
• Build and maintain Marketo landing pages, forms, and reusable design-system components;
• Build and configure Marketo Smart Campaigns and Smart Lists;
• Set up diverse campaign types including single-cast emails, nurture sequences, and event promotions;
• Manage campaign assets, tokens, dynamic content, and program structures;
• Support database hygiene, list management, and lead scoring logic;
• Monitor and troubleshoot deliverability, rendering, and tracking issues;
• Perform Quality Assurance on all emails to ensure flawless execution;
• Set up and execute A/B testing to optimize performance;
• Define and build target audiences using filter logic to ensure compliance with GDPR, CCPA, and CAN-SPAM;
• Embed UTM parameters and tracking links in all assets;
• Monitor campaign performance metrics and flag delivery issues;
• Collaborate with marketing, design, and content teams to gather requirements and manage revisions;
• Manage the email production calendar and turnaround times;
• Document build processes, coding standards, and template libraries;
• Provide recommendations on Marketo best practices and new features.

• 2–4 Years of hands-on experience building and executing campaigns in Adobe Marketo Engage or other automation platforms like HubSpot or Salesforce;
• Solid understanding of HTML/CSS for email client limitations and rendering behaviors;
• Experience with email testing tools such as Litmus or Email on Acid;
• Strong understanding of email marketing deliverability, sender reputation, and global compliance regulations;
• Solid grasp of A/B testing methodologies;
• Ability to translate static designs into functional, on-brand email builds;
• Strong attention to detail and QA discipline;
• Ability to manage multiple email builds under deadline in a fast-paced environment;
• Nice to have: Marketo Certified Professional or Associate certification.

• No conditions specified