Marketing manager in Wi-Fi

Quectel Wireless Solutions is a global IoT technology developer and cellular module supplier, offering a comprehensive portfolio of wireless communication solutions, including 5G, LTE, LTE-A, LPWA, Smart Modules, C-V2X, GSM/GPRS, UMTS/HSPA(+), GNSS, and Wi-Fi & Bluetooth technologies. Due to business expansion and the continued growth of our R&D Centre in Belgrade, Serbia, we are looking for an experienced, strategic, and customer-oriented Global Wi-Fi Segment Marketing Manager to drive marketing initiatives and business growth within our Wi-Fi & Bluetooth segment.

• Develop and execute global marketing strategies and campaigns to drive awareness, customer engagement, lead generation, and business growth within the Wi-Fi & Bluetooth segment.
• Define target customer segments, market positioning, and product messaging based on customer insights, market research, and business objectives.
• Research emerging market opportunities, new customer audiences, and industry trends across the Wi-Fi, Bluetooth, and IoT ecosystem.
• Analyze customer needs, purchasing behavior, and decision-making factors to strengthen marketing strategies and support sales and product development.
• Create compelling marketing content and campaigns tailored to existing and new audiences, supporting lead generation and sales enablement.
• Collaborate closely with Product Management and Field Application Engineering (FAE) teams to align product roadmaps and marketing initiatives with customer needs and market opportunities.
• Partner with regional and global Sales teams to develop sales collateral, presentations, pitch decks, and training materials that strengthen customer engagement and support revenue growth.
• Conduct competitive analysis and monitor industry developments to identify opportunities, refine positioning, and maintain market relevance.
• Coordinate digital marketing initiatives for the Wi-Fi & Bluetooth segment, including website content, social media campaigns, and demand generation activities.
• Represent Quectel at industry events, webinars, and trade shows, communicating product value propositions and market insights to relevant audiences.
• Monitor campaign performance, analyze key marketing metrics, and prepare reports to evaluate effectiveness and optimize return on investment (ROI).

• Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
• At least 3 years of relevant experience in segment marketing, product marketing, B2B marketing, or a similar role.
• Experience developing and executing marketing strategies and campaigns, ideally in the technology, telecommunications, wireless connectivity, or IoT industries.
• Strong understanding of customer segmentation, market positioning, competitive analysis, and demand generation.
• Experience creating marketing content, presentations, and sales enablement materials.
• Familiarity with tools such as Canva, Adobe Creative Suite, and Salesforce.
• Professional-level English proficiency, with excellent written and verbal communication skills.
• Proficiency in Microsoft Office applications, particularly PowerPoint and Excel.
• Strong analytical skills and the ability to interpret market data, customer insights, and campaign performance metrics.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Creative, proactive, and adaptable approach to problem-solving, with the ability to respond to changing market conditions.
• Strong interpersonal skills and the ability to collaborate effectively with international, cross-functional teams.
• Willingness and availability to travel internationally for customer meetings, industry events, webinars, and trade shows as required.
• Будет плюсом: An MBA is an advantage; Knowledge of Wi-Fi, Bluetooth, wireless connectivity, or related technologies is an advantage

• We communicate openly, assess ourselves honestly, and value teamwork and collaboration.
• We invest in our employees and support their growth through continuous learning and on-the-job development.
• In addition to your annual salary, you may receive a profit-sharing payment based on the company's performance in the previous year.
• Social and employee events, including annual team building, a modern office, opportunities to work with cutting-edge technologies and innovative projects in the IoT industry, private medical insurance, and other benefits.