marketing manager in digital consumer banking

J.P. Morgan provides financial services, including strategic advice and products for corporations, governments, wealthy individuals, and institutional investors. Its marketing and communications teams build the firm’s brand, strengthen customer relationships, and deliver data-driven campaigns and servicing messages through websites, mobile apps, and paid media channels.

• Set lifecycle strategy and lead research, journey planning, campaign implementation, and ongoing optimization
• Analyze campaign, journey, and funnel performance to identify incremental growth opportunities
• Align campaigns with the wider customer relationship management architecture and ensure clear briefs, documentation, and pre-launch governance approvals
• Define the vision and roadmap for customer journeys, balancing near-term conversion opportunities with long-term strategic initiatives
• Report channel performance and key performance indicators for individual campaigns and overall outcomes
• Partner with marketing technology, product marketing, product, content, brand, data, and governance teams to improve the end-to-end experience
• Apply lifecycle marketing expertise and digital channel knowledge to improve customer communications and experience
• Drive a structured test-and-learn approach, using experimentation to validate impact and inform prioritization

• Demonstrated experience leading lifecycle marketing and customer relationship management strategies to improve retention and customer lifetime value in business-to-consumer environments
• Ability to own business goals and revenue targets and influence senior stakeholders in cross-functional, matrixed teams
• Strong project and time management skills, including coordination across product, content, creative, data, and governance partners
• Experience with high-volume customer data and diagnosing whether personalization issues stem from marketing automation or underlying data pipelines
• Experience managing end-to-end campaigns, including customer segmentation and experimentation, including incrementality testing
• Hands-on experience with customer engagement platforms such as MoEngage, Braze, Salesforce, or Adobe Experience, and analytics tools such as Structured Query Language and Tableau
• Experience in a mobile app-based business environment
• Будет плюсом: Strong communication skills in German and English, experience in banking or financial technology (fintech)

• Berlin, Germany