marketing manager for music platforms

Ultimate Guitar is a major platform for guitarists and musicians, serving a global community of players and fans.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own Ultimate Guitar social strategy and execution across TikTok, Instagram, YouTube, X, Facebook and Reddit;
• Create, adapt and schedule content for each platform in the Ultimate Guitar brand voice;
• Build and maintain platform-specific channel strategies with the Ultimate Guitar Product Owner, continuing the Q3/Q4 Instagram and TikTok growth plan;
• Support go-to-market campaigns with the Product Owner and stakeholders from brief to published social content;
• Manage community engagement and moderation across Ultimate Guitar channels, escalating sensitive issues;
• Secure music licensing and rights clearance before publishing;
• Run social listening and respond to trends and community sentiment in real time;
• Report on engagement, channel growth and campaign ROI; establish and maintain clean, consistent UTM tracking;
• Provide interim AU/Audio.com social coverage until the new Social Media Manager is hired;
• Use the team’s AI stack, including Claude, Coda, Jitter, Metricool and Later, to speed up ideation, scheduling and reporting.

• 4–5 Years of experience managing brand social media across TikTok, Instagram, YouTube, X, Facebook and Reddit;
• Short-form video literacy, including concepting and light editing; full video production if the scope is retained;
• Strong copywriting skills and the ability to adapt tone by platform and product;
• Community management experience, including moderation and de-escalation;
• Fluency in music, guitar and creator culture;
• Experience with native platform analytics, Metricool and Later, and confidence with UTM tracking;
• AI-native workflow using Claude, Coda or equivalent as a default rather than occasionally;
• Awareness of music licensing and rights clearance;
• Fluent written and spoken English (B2+);
• Nice to have: Paid Social experience, video production/editing experience.

• No conditions specified