Marketing manager for donor development

Do you want to create a better world for animals? At the RSPCA, we believe all animals deserve kindness and respect. We work for the benefit of every animal – as well as pets, that includes farmed animals, wildlife, and animals used in science. Choose a career with us and make a difference for every kind. Every day, the RSPCA works tirelessly to rescue, rehabilitate and rehome animals in desperate need. None of this vital work is possible without the enduring generosity of our committed supporters.

• Develop, implement and monitor annual operational plans and strategic objectives for key donor development programmes, aligning directly with overarching individual giving strategies.
• Manage annual spend and income targets.
• Conduct monthly performance reviews and quarterly re-forecasting to ensure all campaign and lifetime value KPIs are met.
• Lead creative development, making critical decisions on copy, design and channel strategy across direct mail, digital, telemarketing and SMS to authentically represent our mission and brand.
• Collaborate closely with peer Senior Marketing Managers (Donor Recruitment, Legacy, Mid-Value) to build seamless, data-driven onboarding and donor development pathways.
• Proactively identify, test and scale innovative income generation opportunities, including engaging under-leveraged audiences.
• Appoint, oversee and review creative and agency partners, ensuring high-performing, compliant delivery against agreed objectives.
• Lead, coach and empower a small team, fostering a high-performance culture with robust training in budgeting, campaign analysis, and personal development.
• Maintain up-to-date knowledge of fundraising legislation, Data Protection/GDPR and Gambling Commission requirements (lotteries and raffles), ensuring full regulatory compliance across all activity.

• Proven individual giving experience gained within a large charity organisation.
• Extensive practical experience delivering complex, data-driven marketing campaigns.
• Proven track record managing integrated campaigns across direct mail, digital channels, telemarketing and SMS.
• Demonstrable experience building, managing and re-forecasting multi-million-pound income and expenditure budgets.
• Deep understanding of print and digital production processes, paired with a sharp eye for creative strategy, copy and visual design.
• Solid experience coaching, mentoring and managing direct reports to achieve their full potential.
• Proven ability to select, brief and hold third-party agencies accountable, alongside strong cross-departmental collaboration skills.
• Outstanding verbal and written communication skills, with the flexibility to adapt to changing priorities in a fast-paced environment.
• Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check.
• Applicants must have the legal right to work in the UK as we are unable to sponsor visas.

• Contract: Permanent
• Working hours: 35 hours - Monday to Friday.
• Hybrid role: You will mostly be based at home but there is a requirement to work from the Horsham Hub in West Sussex and the London Hub in Blackfriars on occasion.