marketing manager for creator activations

TikTok is a short-form mobile video platform that inspires creativity, brings joy, and helps people express themselves, discover content, and connect with others.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own product marketing campaigns end to end across on- and off-platform channels such as TikTok, YouTube, Meta and Reddit;
• Drive campaign scale and performance across awareness, perception, product adoption and usage outcomes;
• Lead creative and agency execution, including writing briefs, reviewing scripts and creative, managing agencies, and supporting execution and optimisation;
• Monitor performance against core metrics and iterate on messaging, creative and targeting;
• Partner with Product and Creator Marketing teams to align campaigns with product value, creator insights and calls to action;
• Own creator activations end to end, including partnerships, programmes, product education moments and selected events;
• Use trusted partners and creator touchpoints to reinforce campaign narratives and drive sign-ups, enrolment and product usage;
• Lead cross-functional execution across internal teams, agencies and external partners;
• Measure and document impact, capturing learnings and case studies to improve future activations and inform global best practice;
• Operate as a marketing generalist across messaging, creative review, execution and measurement;
• Coordinate and align stakeholders across Product, Comms and Creator Marketing;
• Document learnings to support repeatable and scalable execution;
• Balance speed and quality while adapting to changing priorities and limited resourcing.

• BA/BS degree or equivalent practical experience;
• 5+ Years of experience in creator management, content operations, production, or digital media roles within tech, entertainment or media industries;
• Hands-on experience supporting creator onboarding, partnerships, or content-related programs;
• Strong communication and interpersonal skills with the ability to manage multiple stakeholders;
• Analytical mindset with the ability to identify operational insights;
• Ability to manage multiple projects in a fast-paced, evolving environment;
• Strong operational skills in program execution and coordination;
• Excellent verbal and written communication skills in German (C1) and English;
• Nice to have: Experience working at a global tech, content platform, agency or digital media company, familiarity with creator tools, content workflows and platform analytics, experience supporting cross-functional projects with Product or Marketing teams, ability to operate independently with creativity, attention to detail and execution excellence, ability to thrive in a collaborative, ambiguous and execution-driven environment, experience working closely with XFN stakeholders.

• 6-Month fixed-term contract;
• This is a temporary assignment managed by a third-party agency, which will be the employer;
• The candidate may be assigned to work at TikTok but will not be a TikTok employee;
• All contractual terms, including payroll and benefits, will be handled by the third-party agency.