Marketing manager for AI platforms

Referment is working with a London-based company whose AI platform helps the world's largest construction and infrastructure projects forecast outcomes and reduce risk. It serves major owner-operators in energy, utilities and mass transit, and has more recently developed generative AI capabilities for capital project planning and reporting.

• Run account-based marketing programmes, coordinating multi-channel touches across target accounts with the BDR and sales teams.
• Plan and deliver events, from trade shows and conferences to workshops, including promotion and follow-up.
• Create content that builds authority in construction and infrastructure risk: articles, case studies, guides and videos.
• Own LinkedIn and email marketing, producing a regular cadence of posts and campaigns.
• Manage limited performance marketing campaigns aimed at specific organisations, and report on their return.
• Drive PR, including press releases, announcements and award submissions.
• Manage and improve the website on Webflow, keeping it current and converting.
• Brief and manage freelance designers and video partners to a consistent standard, and manage an answer-engine-optimisation partner.
• Track performance by channel and campaign to decide where effort goes next.

• 3–5 years in marketing roles in B2B SaaS.
• Excellent writing — able to turn technical subject matter into clear, confident copy for senior buyers.
• A generalist's range across ABM, events, content, social, email, performance marketing and PR, and an understanding of how each contributes to pipeline.
• Experience managing external partners: freelancers, agencies and specialist vendors.
• A genuine interest in the problems the company solves, and in how its customers talk about their world.
• A preference for accountability and agency — ownership of outcomes rather than tasks.
• Будет плюсом: Experience in construction, infrastructure or the built environment; Experience with HubSpot and Webflow; Familiarity with AI/ML products

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