Marketing Manager

TP-Link is a global leader in networking and smart home solutions.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute regional marketing and PR strategy, campaigns, and brand initiatives across the Balkans, prioritizing Serbia;
• Manage external traffic acquisition channels, including social media ads, Google Ads, display networks, affiliate and partner marketing, and promotional campaigns;
• Build and maintain relationships with local media, influencers, tech reviewers, and bloggers; coordinate product seeding, press releases, review articles, and event activations;
• Manage and grow social media presence across LinkedIn, Instagram, TikTok, and Facebook, and coordinate updates across internal and external marketing channels;
• Collaborate with HQ marketing and local sales teams to support product launches, seasonal campaigns, and promotional initiatives aligned with sales goals;
• Support management in refining marketing processes and handling PR activities;
• Organize and oversee regional marketing events, product launches, and promotional activities;
• Monitor market trends and competitor activity to inform strategy;
• Handle other tasks and responsibilities as requested by the direct manager.

• Bachelor’s degree or above in Marketing, Communications, Business, or a related field;
• At least 3 years of marketing and PR experience; candidates with 1–2 years of proven experience may also be considered;
• Native-level Serbian, Croatian, or Bosnian;
• Advanced written and spoken English;
• Strong PR, social media management, and content creation skills;
• Proficiency in Microsoft Office and design tools such as Photoshop, Illustrator, and CorelDRAW;
• Proactive, adaptable, highly organized, and hands-on;
• Must operate through an own company; B2B invoicing is required;
• Nice to have: Experience in the tech industry, ability to work independently and manage multiple projects.

• Remote work across the Balkan region, preferably based in Croatia;
• Opportunity to shape TP-Link’s regional marketing presence;
• Competitive remuneration package with yearly bonus;
• Collaboration with a young, fast-growing team.