Marketing Manager
генерация резюме под вакансию
сопроводительное письмо
описание
Philips is a health technology company dedicated to improving human lives by providing access to quality healthcare. The organization focuses on innovation to ensure that people everywhere can benefit from advanced medical solutions and professional care.
задачи
- Shape and execute the regional category strategy for Male Grooming in Western Europe;
- Own the P&L for the Male Grooming business in the Western Europe region;
- Develop and deliver the regional business plan aligned with global strategy and annual operating plans;
- Act as the key regional marketing interface to global Business Units to influence global strategy and portfolio decisions;
- Define and implement the regional portfolio strategy, including product lifecycle management and phase-in/phase-out decisions;
- Ensure execution of new product introductions in line with the market introduction process;
- Develop and execute go-to-market strategies to drive category growth across prioritized channels and markets;
- Drive promotional strategies in collaboration with regional and local teams;
- Partner with commercial teams to translate strategies into consumer and shopper activation plans;
- Collaborate with the supply team to deliver the 18-month demand planning process;
- Lead cross-functional collaboration within the region to realize business priorities;
- Coach and empower teams to build ownership and capability.
требования
- Master’s degree;
- Proven experience in marketing, commercial, or portfolio strategy, ideally within a multinational organization;
- Strong business and commercial acumen with the ability to translate insights into market strategies;
- Experience leading cross-functional initiatives and influencing global stakeholders;
- Strong analytical mindset with experience using market and category data (e.g., GfK, IMS) and LEAN methodology;
- Excellent communication and stakeholder management skills with the ability to influence and exercise natural authority;
- Ability to deal with complexity and drive execution in matrix organizations;
- Nice to have: Experience with AI-driven marketing tools, automation, and analytics.
условия
- Base salary range: €93,049 - €155,081 per year;
- 6% Short-term incentive linked to individual and company performance;
- Paid time-off;
- Health and wellbeing benefits;
- Learning and development opportunities.
навыки
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