Marketing Manager

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world, that respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

• Own end-to-end digital performance marketing for the Netherlands across PPC, Paid Social, Affiliates, SEO and Display, driving traffic, revenue, new customer acquisition and return on investment;
• Plan, execute and optimise full-funnel campaigns across awareness, consideration and conversion, ensuring alignment with local market priorities and omni-channel customer journeys;
• Partner closely with Dutch Brand and PR teams, digital agencies and internal stakeholders to deliver strong local market execution and continuous performance improvement;
• Lead EU-level marketing measurement and attribution frameworks, including tracking governance, dashboards, tagging, data quality, feed management and performance reporting infrastructure;
• Collaborate with EU and Global IT/Data teams on integrations, data pipelines, automation and martech stack improvements to enable accurate measurement and efficient campaign operations;
• Act as the bridge between marketing and technical teams, translating business needs into technical requirements and ensuring GDPR-compliant, privacy-first approaches across EU markets;
• Identify opportunities to improve digital performance through testing, analytics, automation and innovation, while staying ahead of platform developments and industry trends.

• Have 5–7 years’ proven experience in digital or performance marketing with hands-on ownership of paid channels, ideally within retail, fashion or e-commerce environments;
• Demonstrate strong technical marketing expertise, including experience with Google Tag Manager, Big Query, GA4, attribution platforms, server-side, pixels, event architecture, data layers, dashboarding tools and product feed management;
• Show demonstrated experience building and improving measurement infrastructure, including attribution models, event tracking, data layers, dashboards and marketing data pipelines;
• Be confident working cross-functionally with IT and Data teams on technical implementations, integrations and automation, with a solid understanding of structured data, tagging and measurement concepts;
• Possess a good understanding of GDPR-compliant tracking, consent management and privacy-first measurement approaches across European markets;
• Have a strong analytical mindset with the ability to turn data into actionable insight, optimise performance and drive measurable business results;
• Speak fluently in both Dutch and English;
• Demonstrate a passion for working at the intersection of data, marketing technology, and automation, with a genuine interest in e-commerce, digital marketing innovation, and technical problem-solving;
• Exhibit excellent communication, stakeholder management and project management skills, with the ability to manage multiple priorities in a fast-paced, international environment.

• Competitive Salary;
• Performance-based bonus scheme;
• Global profit share scheme;
• 25 Days Annual Leave + Holiday Allowance;
• 30% Staff Discount;
• Private Pension Scheme;
• Lunch and Commuting Allowance;
• Volunteer Day – Twice a year;
• Commitment to Inclusion and Data Protection.