Marketing Manager

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The European Business Marketing team champions the platform in the B2B space, educating and creating opportunities for sales teams to build client relationships and demonstrate business outcomes through innovative experiences and events.

• Own the delivery of best-in-class experiential programs and events, both end-to-end in-house and with agency partners;
• Serve as an ambassador for TikTok advertising products, turning business priorities into high-impact IRL moments;
• Support the wider team on tentpole activations, raising execution standards and ensuring brand consistency;
• Act as an event-production expert and consultant to the wider European marketing team, utilizing technical and creative best practices;
• Build strong cross-functional partnerships to align goals and secure buy-in;
• Drive commercial impact through objective-led ideation and competitor insight;
• Deliver event measurement solutions and clear impact reporting;
• Own event budgets, forecasting, and agency scopes to maximize event ROI.

• Demonstrated experience in event production;
• Experience working with cross-functional partners and stakeholders;
• Ability to travel across European markets to manage event production;
• Excellent understanding of TikTok;
• Nice to have: Experience working on European or Global industry events, previous experience in a regional or global role, ability to manage multiple projects under tight deadlines in a fast-paced environment, experience working in advertising or B2B marketing.

• No conditions specified