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tonies is the world’s leading interactive audio platform for children, with over 12 million Tonieboxes and 165 million Tonies sold globally. Our intuitive, screen-free system empowers children to learn and play independently in a safe and engaging way.
With a presence in over 100 countries and a diverse portfolio of ~1,500 Tonies across multiple languages, we continue to redefine how children experience storytelling and learning. Since our IPO in 2021, our global team of 630+ colleagues is united by a shared mission: shaping the future of play, learning, and imagination.
As we continue to grow across the UK & Ireland, we're looking for an exceptional Marketing Director to help make tonies the most loved family brand in the market.
You as part of tonies:
This is a unique opportunity to lead the UK & Ireland Marketing function for one of the world's fastest-growing children's brands.
Reporting to the UK Managing Director, you'll develop and deliver the local marketing strategy, bringing our global brand to life through culturally relevant storytelling, outstanding campaigns and meaningful customer experiences.
Working across Brand, PR, Social, Retail Marketing and Retention, you'll ensure tonies remains front of mind for families whilst partnering closely with our global Brand, Performance and CRM teams to maximise commercial impact.
You'll lead a high-performing team and play a key role within the UK Leadership Team.
Local Marketing Strategy & Budget
Brand & Cultural Relevance
Commercial Marketing
Performance & Customer Insight
Customer Lifecycle and CRM
Leadership
An experienced consumer marketer who combines creativity with commercial thinking.
You love building brands, understanding customers and creating culturally relevant marketing that people genuinely engage with.
You will be equally comfortable discussing campaign ideas, customer insight and commercial performance.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.
We look forward to hearing from you!
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Спроси Хайрика про вакансию
Сверит с твоим резюме, подскажет вилку и вопросы на собесе.