marketing data analyst for mental healthcare

MEDvidi is an AI-powered mental healthcare platform that combines licensed providers with proprietary AI tools to deliver psychiatric care for conditions such as ADHD, anxiety, and depression. Its technology automates charting, follow-ups, and treatment planning to improve efficiency and clinical quality.

• Analyze the performance of paid and organic marketing channels and individual campaigns;
• Recommend how to allocate paid marketing spend across channels and campaigns;
• Build and maintain dashboards to monitor acquisition performance and conversion funnels;
• Investigate funnel drop-offs and identify opportunities to improve acquisition and conversion;
• Investigate issues and discrepancies in marketing data to improve reporting accuracy and reliability;
• Monitor marketing attribution and help resolve measurement gaps and issues;
• Plan, launch, monitor, and analyze A/B and A/B/n experiments in collaboration with the team;
• Advise the cross-functional Demand and Supply group using data, and clearly communicate findings and recommendations.

• 2+ Years of experience as a Marketing Data Analyst;
• Experience in marketing analytics within B2C HealthTech, telemedicine, subscription-based digital products, or e-commerce;
• Recent hands-on experience in web marketing analytics, focused on paid acquisition, website conversion funnels, attribution, and marketing ROI. Experience limited to mobile or desktop applications does not meet this requirement;
• Experience analyzing marketing performance in US, European, or other international markets, with an understanding of how market differences affect acquisition performance, user behavior, and conversion funnels;
• Strong proficiency in SQL and experience using Python for data analysis;
• Experience with event-based web analytics tools such as PostHog, Mixpanel, GA4, or similar platforms;
• Experience with BI tools and dashboard building; Tableau is used, but experience with other systems is welcome;
• Solid knowledge of statistics and probability, with the ability to apply them to business questions and experiments;
• A structured approach to problem-solving: clarify the question, define the analytical plan, and carry out the work;
• Ownership and follow-through, with the ability to prioritize work based on business impact;
• Transparent communication and an evidence-based approach to decision-making;
• Fluent Russian and English level B2 or higher;
• Proficiency in using LLMs in daily work and the ability to critically evaluate their output;
• Ability to work CET/CEST overlapping hours;
• Comfortable working under a long-term B2B contractor model using personal equipment;
• Nice to have: Hands-on experience with Google Tag Manager, basic understanding of web technologies.

• Competitive compensation and clear growth opportunities;
• Health insurance after the probation period, plus sports and wellness compensation;
• Personalized English lessons via Preply;
• 19 Working days of vacation per year, 3 additional wellness days, and paid sick leave for the first 5 working days;
• Thoughtful gifts for important life events;
• Long-term B2B collaboration.