user acquisition manager for language learning

Praktika is an AI-native education company that provides language learning through a fully automated tutoring experience powered by generative AI avatars. Its mobile apps have over 2 million monthly active users.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Manage and optimise web acquisition campaigns across different media sources, making data-driven decisions on scaling, pausing, or restructuring
• Set up and run experiments across creatives, audiences, signals, and campaign setups
• Analyse campaign and creative performance and turn insights into actionable next steps
• Support the launch and testing of new channels, campaign types, and advertising formats
• Work with the Creative team on creative testing, performance analysis, and iteration of new concepts
• Contribute UA insights to web funnel optimisation and identify growth opportunities
• Use AI tools and automation to streamline reporting, creative analysis, campaign optimisation, and recurring UA workflows
• Collaborate with advertising partners and account managers to improve performance and support new initiatives
• Stay current on industry trends, platform updates, privacy changes, and emerging AI capabilities in performance marketing

• 1.5+ Years of hands-on User Acquisition / Performance Marketing experience
• Experience with Google / Microsoft Ads and/or Meta / TikTok Ads
• Experience independently managing paid acquisition campaigns and making day-to-day optimisation decisions
• Strong understanding of campaign optimisation, testing, attribution, and core performance metrics
• Analytical mindset; able to identify campaign performance drivers and turn insights into actions
• Interest in performance creative, including analysing creative performance, spotting patterns, and suggesting new tests
• Interest in the product side of acquisition, connecting campaign results with landing pages, funnels, and offers
• Strong attention to detail and high execution speed
• Comfortable using AI and automation tools in day-to-day work
• Upper-intermediate or advanced English
• Будет плюсом: Experience with Pinterest, Snapchat, AppLovin, or other channels; experience with web acquisition, subscriptions, or international markets

• Локация: Лондон
• Equity through stock options
• 26 Days of holiday plus bank holidays (34 days per year total)
• Annual company off-site
• Health and wellness benefits via SafetyWing
• Full AI toolkit access, including Claude, Cursor, Codex, and other productivity tools
• Annual education and learning budget of up to $1,000
• Top-tier salary to match your top-tier skills
• The role is hired in EMEA; the company can hire in most locations and may provide visa sponsorship for certain roles