marketing analyst in CRM analytics

Muse Group operates a product ecosystem supported by CRM analytics, growth data, marketing automation, social performance analysis, and AI-driven workflows.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Analyze marketing data, build attribution models, and research new markets;
• Build a CRM measurement framework from scratch across B2B and B2C audiences and CRM tools;
• Build marketing mix models to estimate revenue impact from offline and online events;
• Build social analytics and models for social post targets from scratch;
• Perform comprehensive data analysis and develop dashboards for the marketing team;
• Help the marketing team identify growth opportunities;
• Develop tools and analyses to support product initiative prioritization;
• Collaborate with the backlog and prioritize hypotheses based on predicted impact;
• Participate in project work by formulating hypotheses and detailing logic and events to generate insights;
• Work with team members to implement and launch experiments successfully;
• Collaborate with engineers, product managers, and partners on user-centric data problems;
• Share knowledge and promote standard methodologies through mentorship and constructive accountability;
• Use LLMs to automate and optimize processes, reports, and marketing decision-making.

• At least 5 years of experience as a Marketing Analyst;
• Understanding of marketing data and tools, including attribution, metrics/KPIs, GA4, Google Ads, Meta Business Manager, and HubSpot;
• Experience building complex marketing analytics frameworks for multiple products, channels, audiences, and goals;
• Experience in Social Media, Brand, CRM, and Digital Marketing analytics;
• Experience building MMMs and attribution models;
• Proficiency in SQL and familiarity with ClickHouse;
• Proficiency in Python or R, including statistical, data engineering, and visualization libraries;
• Experience with LLMs such as Claude or Perplexity, including building AI agents;
• Strong knowledge of mathematics, probability theory, and mathematical statistics, including practical A/B testing and hypothesis testing experience;
• Experience with BI and ETL tools such as Airflow;
• Excellent written and spoken English at B2 level or higher;
• Strong communication and collaboration skills with business and technical teams;
• Product-oriented mindset with task-setting, planning, hypothesis generation, and project management abilities;
• Nice to have: experience with on/offline event measurement, experience in marketing automation.

• Remote or office work in Cyprus is available.