marketing analyst for performance marketing

Social Discovery Group is a group of social discovery companies that addresses loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Its portfolio includes social entertainment platforms that connect people online across different cultures and regions.

• Design the high-level logic for marketing budget management, including budget allocation rules and models across products and traffic sources, validate the approach, and prepare it for automation
• Develop and validate Early LTV metrics and models to support intra-week performance marketing and budget allocation decisions
• Build analytical frameworks and tools to diagnose performance, identify drivers of change, growth opportunities, and anomalies across products, channels, and campaigns
• Participate in developing an internal AI-based analytics tool for performance analysis, root-cause detection, and opportunity discovery
• Provide analytical support for the unified BI layer, including metric definitions, data validation, and selected analytical use cases

• Experience with A/B testing
• Strong SQL skills, including independently working with large datasets, building complex analytical queries, and validating data quality
• Strong knowledge of mathematical statistics and experimentation, including designing validation and backtesting methodologies and correctly interpreting results
• Strong understanding of performance marketing economics and metrics, including LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution
• Ability to build decision-making models and translate analytical findings into clear business rules and recommendations
• Strong Google Sheets or Excel skills
• Experience with BI tools such as Superset, Tableau, or Power BI
• English proficiency at B2+ level
• Будет плюсом: Python for data analysis or modeling, forecasting, optimization or budget allocation models, Early LTV or predictive LTV, automated analytical products or AI/LLM-based analytics tools

• 28 Calendar days of vacation per year
• 7 Wellness days per year to handle household issues or recover without taking sick leave
• Bonuses of up to $5000 for recommending successful applicants for company positions
• 50% Payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• If not eligible for corporate medical insurance, reimbursement of up to $1,000 gross per year per employee for self-purchased health insurance or doctor’s fees for the employee and close relatives (spouse and children)
• Equipped workplace and necessary equipment in company offices or co-working locations; reimbursement of workplace costs up to $1000 gross once every 3 years in other locations, for co-working rent or home workplace equipment
• Internal gamified gratitude system with bonuses exchangeable for merchandise, team-building activities, massage certificates, and more