Креативный продюсер

Savvy Kid is a fast-growing parenting app that provides an AI operating system for neurodivergent families. The product helps parents support children with ADHD, improve focus, build better habits, and reduce parent-child conflicts by collecting behavioral data to personalize caregiver guidance.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop a high volume of creative briefs for Meta Ads, focusing primarily on video;
• Transform parenting insights, customer pain points, and emotional situations into advertising concepts;
• Create stories, hooks, scripts, and visual directions;
• Build and maintain a scalable creative production pipeline to deliver hundreds of creative variations monthly;
• Generate new concepts and produce iterations of successful creatives;
• Research parenting challenges, including ADHD, routines, and emotional regulation;
• Identify customer insights through reviews, social media, forums, and performance data;
• Analyze competitor ads daily to identify new hooks, formats, and creative patterns;
• Monitor Meta Ads trends and adapt emerging formats to the audience;
• Maintain an organized creative library of competitor ads and winning concepts;
• Monitor creative performance using Meta Ads Manager, tracking metrics like CTR, CPC, CPM, conversion rate, CAC, and ROAS;
• Identify winning creatives and determine performance drivers;
• Translate performance data into hypotheses and new creative iterations;
• Collaborate with the marketing team to define testing priorities;
• Organize and manage the work of motion designers and video editors;
• Write detailed creative briefs, scripts, and production guidelines;
• Set priorities, assign tasks, and manage deadlines;
• Review creatives and provide actionable feedback.

• Proven experience producing performance creatives for Meta Ads;
• Experience working with subscription-based apps or digital subscription products;
• Strong understanding of direct-response advertising and performance marketing;
• Excellent storytelling and copywriting skills;
• Ability to create strong hooks that capture attention within the first seconds of a video;
• Experience managing motion designers, video editors, or other creative specialists;
• Hands-on knowledge of Meta Ads Manager and creative performance analysis;
• Ability to work with large creative volumes without sacrificing speed or quality;
• Strong understanding of creative testing, iteration, and scaling;
• Genuine interest in parenting, child development, psychology, or family-related topics;
• Fluent or advanced English.

• Competitive salary;
• Performance bonuses for winning creatives;
• Opportunity to build and lead a high-volume creative production system;
• Direct influence on the growth of an international parenting app;
• Fast-moving environment with creative freedom.