International student recruitment & performance marketing manager

Georgian International University (GIU), based in Tbilisi, Georgia, is looking for a results-driven professional to lead international student recruitment through digital marketing, lead generation, direct communication and enrollment-focused sales. We are seeking a hands-on specialist who can independently manage paid advertising campaigns, identify prospective students in international markets, communicate the university’s academic opportunities and guide candidates throughout the admissions journey.

• Plan, launch, manage and optimize advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Develop student recruitment strategies tailored to relevant international markets and prospective student segments.
• Conduct audience research and identify the most promising countries and student demographics.
• Create and optimize lead-generation campaigns, landing pages and conversion funnels.
• Test advertising creatives, messaging, audiences and campaign formats to improve lead quality and reduce acquisition costs.
• Set up and monitor conversion tracking, pixels, analytics and campaign attribution in coordination with the university’s technical team when required.
• Manage advertising budgets responsibly and provide regular performance reports.
• Independently contact prospective students who express interest in GIU’s programs.
• Communicate with candidates through email, WhatsApp, phone calls, video calls and other relevant digital channels.
• Present GIU, its academic programs, admission requirements, tuition fees and student opportunities accurately.
• Identify students’ academic interests and assess their suitability for relevant programs.
• Follow up consistently with leads and move qualified candidates toward application submission and enrollment.
• Answer prospective students’ questions and coordinate with GIU’s admissions team regarding documentation, eligibility and application procedures.
• Maintain professional relationships with prospective students throughout the recruitment process.
• Build and manage email marketing campaigns for prospective students.
• Develop follow-up sequences for new inquiries, interested candidates and applicants who have not completed their applications.
• Segment leads by country, academic interest, program and stage in the admissions funnel.
• Use CRM and marketing automation tools to track communication, schedule follow-ups and improve conversions.
• Ensure that outreach complies with applicable data protection and email marketing requirements.
• Research international student demand and identify suitable recruitment markets for GIU.
• Analyze competitor universities, student preferences, advertising trends and recruitment opportunities.
• Recommend market-specific campaigns and recruitment approaches.
• Identify potential education agents, school counselors and other recruitment partners where appropriate.
• Work with GIU’s admissions and marketing teams to align recruitment campaigns with admission deadlines and enrollment targets.
• Track leads generated, cost per lead, lead quality, response rates, applications and enrollments.

• Minimum 3 years of hands-on experience in digital marketing, performance marketing, lead generation or a closely related field.
• Demonstrable experience managing Meta Ads and Google Ads campaigns independently.
• Proven ability to generate qualified leads and convert inquiries into applications, customers or enrollments.
• Experience with email marketing, CRM systems, lead nurturing and follow-up workflows.
• Strong written and spoken English.
• Excellent communication, persuasion, negotiation and follow-up skills.
• Strong analytical skills and the ability to interpret campaign data.
• Ability to work independently in a remote environment and take ownership of measurable results.
• Будет плюсом: Previous experience in higher education, international student recruitment, study-abroad services, EdTech or education consulting is strongly preferred; Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, HubSpot, Mailchimp or similar tools is an advantage

• Условий в вакансии нет