head of user acquisition in Web3

Wallet in Telegram is a digital asset solution embedded into Telegram’s interface. It provides a dual-wallet experience with Crypto Wallet for trading and sending crypto to contacts, and TON Wallet, a self-custodial wallet connected to the TON ecosystem of dApps and tokens.

• Own the paid acquisition strategy and budget across ad platforms, mobile and crypto ad networks, affiliate and CPA;
• Select, onboard, and manage agencies and contractors, including briefs, quality standards, commercial terms, and partner replacement;
• Define product promotions and advertising incentives by segment and market, work with the product team to launch them, and measure their impact;
• Own CAC, ROAS, cost per funded account, retention, and LTV by channel and market;
• Own attribution setup and the reporting layer;
• Define tracking events and metrics, specify requirements for analysts, and run structured experiments to validate incremental user acquisition;
• Build and lead local market managers responsible for their regions and local communities;
• Maintain acquisition capacity under crypto advertising restrictions through certifications, approved accounts, geo policy management, and diversified channel mix.

• Hands-on experience acquiring users for crypto, trading, iGaming, or similar products under platform restrictions;
• Experience managing multi-million USD annual paid budgets with accountability for outcomes;
• Experience building acquisition from scratch, including ad accounts, vendor contracts, payment flows, tracking, and reporting;
• Ability to work with legal, finance, and compliance teams to establish operating processes;
• Strong data expertise, including cohort and LTV analysis and MMP / attribution setups such as AppsFlyer or Adjust;
• Ability to make and demonstrate data-driven acquisition decisions;
• Existing network of agencies and contractors effective in fintech and crypto user acquisition;
• Track record of 360 ownership across offer definition, acquisition, and analytics;
• Performance / UA background in fintech, including investment or trading platforms, neobanks, or cards;
• Experience leading distributed or local teams across markets.

• Remote setup with access to hubs in Dubai, Yerevan, London, and Belgrade;
• Compensation for medical expenses;
• Necessary equipment provided;
• Access to advanced AI models via mira.tg;
• 20 Working days of paid vacation annually;
• 11 Days off per year;
• 14 Days of paid sick leave;
• Access to internal conferences, English courses, and corporate events.