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описание
Original Games is a remote mobile game studio that develops casual games. It works on live products and new game concepts, focusing on product performance and sustainable growth.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Drive sustainable, profitable growth across the mobile game portfolio by owning UA strategy, budgets and campaign execution, and aligning UA, ASO and Creatives around shared priorities
Develop and execute UA strategies across three or more products, from prototyping and soft launch to scaling
Launch, manage and optimize campaigns across AppLovin, Meta, Google Ads, Apple Search Ads, programmatic platforms and rewarded or incentivized traffic sources
Own UA and marketing budgets, forecast spending and allocate investment according to product priorities and expected returns
Analyze campaign and cohort performance using ROAS, LTV and ROI to identify opportunities, prioritize tests and make scaling decisions
Manage and mentor one UA Manager, set priorities and support their development
Manage relationships with advertising networks and acquisition partners, improve performance and explore new traffic sources
Coordinate with ASO and Creatives to align store optimization, creative production and campaign plans
Build creative testing frameworks with the creative team, translating campaign results into feedback, hypotheses and production priorities
Work with Product, Analytics and Finance on launches, LiveOps, attribution and acquisition economics
Consolidate and present UA, ASO and creative performance reports to the founders, explaining results, risks and recommended next steps
Agree on follow-up actions with teams and track progress against shared priorities
требования
Proven hands-on experience in mobile game user acquisition, with a track record of scaling campaigns and a strong understanding of F2P economics
Practical experience with AppLovin, Meta, Google Ads, Apple Search Ads, programmatic channels, and rewarded or incentivized acquisition channels
Experience with MMPs such as AppsFlyer or Adjust and the ability to interpret campaign and cohort data
Ability to build cohort-based LTV and ROI models, forecast spending and allocate budgets efficiently
Experience with A/B testing, creative testing frameworks, attribution modeling and incrementality measurement
Understanding of SKAdNetwork, server-to-server tracking and privacy requirements affecting mobile acquisition
Understanding of ASO and how store optimization and organic growth complement paid acquisition
Experience leading UA specialists, coordinating work across teams and managing relationships with advertising networks and acquisition partners
English sufficient to discuss campaign performance, present reports and communicate with founders and international partners
Take ownership, communicate clearly, collaborate across teams, remain open to feedback, prioritize high-impact work and demonstrate practical leadership
Будет плюсом: experience with casual, merge or puzzle games; experience across multiple products and stages, from prototyping and soft launch to scaling
