head of marketing in fintech

Mayflower is developing a payment gateway that accepts funds from users on behalf of merchants and sends funds from merchants to users. The platform stores user payment data, complies with PCI DSS, and integrates with payment systems, providers, gateways, processors, and 3DS.

• Define the value proposition, visual identity, and tone of voice;
• Translate complex B2B payment technology into commercial messaging across all touchpoints;
• Lead end-to-end go-to-market execution for new features, integrations, and target markets;
• Own the corporate website strategy, UX, and conversion optimisation;
• Direct the content engine across LinkedIn, customer stories, and blogs;
• Build pitch decks, one-pagers, and launch kits for Sales and BD;
• Lead the marketing team and oversee campaign execution;
• Manage event and conference presence;
• Track performance metrics across pipeline contribution and feature adoption;
• Conduct competitor analysis;
• Leverage AI tools to accelerate research, content production, and go-to-market execution.

• 5+ Years of experience in B2B SaaS, fintech, or payment technology marketing;
• Strong product marketing and go-to-market experience;
• Understanding of payment orchestration, PSPs, acquiring, routing, tokenisation, and fraud solutions;
• Excellent storytelling and communication skills;
• Experience managing websites, digital content, and brand strategy;
• Strong analytical mindset and experience using marketing metrics to drive decisions;
• Hands-on experience with modern AI tools such as ChatGPT, Claude, Perplexity, or similar;
• Collaborative leadership style and ability to work cross-functionally.

• Competitive compensation with a service contract;
• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments;
• Annual allowance for home office improvements, sports activities, equipment upgrades, and more;
• Paid language courses, access to learning platforms, and a mindfulness benefit including psychological support with 50% coverage;
• Career growth in a fast-scaling project with opportunities to influence technical decisions;
• Peer reward program;
• Temporary remote work with future relocation to Limassol;
• EU-based employment contract and a 3-year Cyprus work visa;
• Private medical insurance for the employee and family;
• Corporate mobile plan with unlimited use in Cyprus and roaming included;
• Interest-free support for car purchases;
• 50% Coverage of school and kindergarten fees for children;
• Fully covered sports benefits;
• Access to in-house electric scooters and bike rentals;
• Fully equipped office in Limassol city centre;
• Free catering, an in-house coffee bar, and a health bar with nutritious snacks.