head of consumer growth

SumUp provides simple and affordable financial tools that help small businesses manage payments, finance, and customer relationships. More than four million businesses in 37 markets rely on SumUp as their financial partner.

• Own the go-to-market strategy and growth plan for SumUp’s consumer product across six European markets
• Build and lead a multidisciplinary consumer growth team spanning performance marketing, merchant-led acquisition, direct-to-consumer marketing, CRM, design, and content
• Develop a balanced acquisition model combining proven consumer growth channels with SumUp’s merchant network and consumer touchpoints
• Manage growth investment, including channel mix, acquisition cost, incentives, promotions, attribution, and forecasting
• Establish a test-and-learn programme and turn successful experiments into repeatable playbooks that scale across markets
• Own the consumer GTM roadmap and coordinate product launches, propositions, and campaigns across channels and markets
• Partner with Product, Brand, Communications, and the wider GTM organisation to sharpen the proposition, improve conversion, and activate relevant channels
• Represent consumer growth in leadership discussions and clarify performance, investment decisions, and scaling trade-offs

• Proven track record leading full-funnel growth for a consumer fintech, neobank, financial services product, or high-growth consumer app
• Experience scaling a consumer proposition across multiple markets and through a comparable growth stage
• Deep expertise in acquisition strategy, channel mix, attribution, customer acquisition cost, lifecycle growth, and unit economics
• Experience building and leading multidisciplinary growth teams while remaining comfortable working hands-on
• Strong commercial judgement and a track record of effective investment decisions under uncertainty
• Ability to work across Product, Brand, Analytics, Communications, and local market teams within a complex organisation
• Rigorous experimentation mindset and ability to work quickly and pragmatically in an early-stage environment
• Familiarity with financial services marketing regulations and the judgement to work within them while maintaining creativity and pace

• Opportunity to work with a global, multicultural team from the central London Bridge location; office-first setup
• Virtual Stock Option programme
• 28 Days of paid leave, plus bank holidays and special leaves
• Annual L&D budget for conferences and further education
• Private health insurance, including optical and dental
• Salary-sacrifice commuter benefits via Gogeta
• Retirement scheme: SumUp matches 7% when you contribute 5%
• Life insurance from MetLife for 2× your salary
• One-month sabbatical after three years of service
• Referral bonus