international product and audience marketing manager

iCapital provides products, solutions, and platform capabilities for financial services, wealth management, and private markets. It is expanding internationally across diverse markets.

• Develop and execute go-to-market plans for products, solutions, and platform capabilities
• Translate business priorities into actionable marketing strategies with Client Solutions, Product, and regional leadership
• Support international launches and adoption of new offerings with clear, differentiated positioning
• Develop audience-led marketing programs for wealth managers, banks, and advisors
• Drive regional campaigns, thought leadership, webinars, content programs, and event-related marketing
• Partner with U.S.-based Demand Generation and Digital teams to optimize engagement and audience growth
• Adapt U.S. marketing materials for regional use, ensuring relevance, compliance, and commercial effectiveness
• Develop sales enablement content, presentations, messaging frameworks, and client-facing materials
• Collaborate with Compliance and Legal teams on regional regulatory requirements
• Act as a strategic marketing partner to regional business leaders and Client Solutions teams
• Measure campaign effectiveness and provide insight-driven recommendations
• Support the continued development of the International Product & Audience Marketing function and operating model

• 10+ Years of experience in product marketing, audience marketing, asset management, wealth management, fintech, or financial services
• Strong understanding of private markets, alternatives, investment products, or wealth management
• Experience developing go-to-market strategies, product positioning, and multi-channel marketing campaigns
• Ability to translate complex concepts into compelling, client-focused marketing materials
• Strong stakeholder management and communication skills
• Experience working across international markets and multiple time zones
• Fluent in English
• Будет плюсом: additional languages

• Competitive salary, annual performance bonus, and equity for full-time employees
• 100% Employer-paid health and dental insurance
• Employees in this role work in the office 4 days a week, with the flexibility to work remotely 1 day (Friday)