Head of B2B go-to-market for cybersecurity services

We are seeking a Product Marketing Manager to lead positioning and go-to-market strategy for our cybersecurity services portfolio, including expert consulting, professional services, and educational programs across international markets. This role requires a strong background in marketing professional services (not software-only products) and hands-on experience working with non-domestic markets.

• Develop clear value propositions for cybersecurity consulting and educational services tailored to different regions
• Adapt messaging and packaging to cultural and market-specific dynamics
• Define competitive differentiation in global markets
• Identify and refine ICPs across international markets (CISOs, Security Leaders, IT Directors, Risk & Compliance Officers, etc.)
• Understand regional procurement processes and decision-making structures
• Map service-specific buyer journeys in enterprise environments
• Build and execute international GTM plans for new and existing service offerings
• Partner with Demand Generation to launch targeted campaigns in priority regions
• Equip Sales teams with service narratives, case studies, objection-handling materials
• Support cross-border sales enablement
• Conduct competitive research in global cybersecurity consulting and education markets
• Monitor regulatory, compliance, and risk trends influencing service demand internationally
• Gather structured feedback from regional sales teams

• 5+ years of Product Marketing or Service Marketing experience in B2B
• Proven experience marketing professional services (consulting, expert services, or education)
• Demonstrated experience working with international markets (EMEA, APAC, LATAM)
• Strong understanding of enterprise service procurement processes outside domestic market
• Experience collaborating with geographically distributed sales teams
• Fluent English (C1+)

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