Growth marketing in banking

HSBC Innovation Banking is the power behind the UK’s forward-thinkers, future-makers, and leap-takers, helping them ignite the bold ideas that reshape our world. We offer flexible banking solutions for start-ups, scale-ups, growth businesses, investors and those working towards IPO typically within the technology and life science sectors.

• Working closely with Relationship Banking, you will own and execute marketing plans for specific client segments, including the planning, development and delivery of marketing communications, content and collateral, ensuring marketing activities and outcomes are aligned to overall commercial objectives.
• You will work closely with channel owners including events, PR and social media, and web to deliver your content, collateral, and communications to the right audience at the right time.
• You will also be focused on brand and advertising activities, supporting the Brand and Campaign Manager in the execution of advertising campaigns, to help build awareness and consideration.

• Experience in growth marketing, marketing communications and/or brand marketing roles
• Expertise in planning, developing and delivering excellent client communications and marketing campaigns
• Outstanding written and verbal communication skills
• Ability to thrive in a fast paced, execution-oriented, ‘scale-up’ environment
• Excellent project management and organisation skills to effectively manage multiple, concurrent, initiatives
• Ability to work across a wide set of stakeholders to both understand and influence
• Good knowledge of the innovation ecosystem with an ability to understand client needs and translate into client-centric language
• Experience in delivering digital communications through web, marketing automation, etc

• We offer hybrid working to our employees, so you can flex between home and the office, with a current requirement to be in the office 2 days per week