Retention & growth marketing manager in EdTech

👋 Hi, I'm Gerald, Senior CRM Marketing Manager at Zen Educate. I'm looking for a Retention & Growth Marketing Manager with a strong analytical and product mindset to own the execution of our Lifecycle Marketing programmes. Lifecycle Marketing sits at the intersection of marketing, product, operations and data. Our job isn't simply to send emails or build automations - it's to deeply understand customer behaviour, identify opportunities to improve it, and independently drive solutions end-to-end that create measurable business impact.

• Develop lifecycle programmes end-to-end: ideation → implementation → QA → launch → measurement → refinement.
• You will monitor, maintain, and continuously improve existing programmes and automations.
• Investigate why users behave the way they do using funnel data, segmentation, call listening, frontline feedback, and other insights.
• You'll develop hypotheses, use experimentation to validate them, and apply data and statistical fundamentals to make evidence-based decisions.
• Think beyond individual campaigns. You'll consider data, processes, documentation, governance, scalability, and maintenance, proactively proposing solutions when you identify gaps in our lifecycle infrastructure.
• Lead scoping with stakeholders to navigate ambiguity, ask the right questions, and define clear problem statements.
• You'll manage requirements, communicate results, and take total ownership when something underperforms - diagnosing the problem and driving the solution.

• You have 4-6 years of experience in digital marketing, lifecycle marketing, business analytics, product management, or a related field.
• Analytical problem solving: You break ambiguous problems down, interrogate data, develop hypotheses, and make evidence-based decisions.
• User obsession: You are naturally curious about why users behave the way they do and proactively "follow the user" to understand them.
• Systems thinking: You consider scalability, governance, and maintenance rather than just solving the immediate task.
• Ownership & proactivity: You identify problems independently, propose solutions, and drive them through to completion.
• Low ego & high judgement: You are open to feedback, willing to change your mind when presented with better evidence, and can move quickly without sacrificing critical thinking.
• Stakeholder management: You communicate clearly, manage expectations, and challenge constructively.
• Experience with CRM platforms, marketing automation, or automated customer communications.
• Experience working effectively with cross-functional teams.
• Comfortable working independently in ambiguous, fast-moving environments.
• Будет плюсом: High-growth startup or marketplace experience; Education/EdTech experience; Agile/Scrum experience; SQL, Python, or data visualisation experience; Understanding of data architecture

• Competitive salary + ownership in the company.
• 25 days holiday + all the usual UK public holidays.
• A central London (dog friendly!) office with perks like fresh fruit, bike parking, showers, an on-site gym, and a café.
• Meaningful work - this isn’t just another SaaS tool; you’re literally helping schools save money and pay teachers more.
• 1-1 coaching to keep you growing personally and professionally.
• Life & Health Insurance, Cycle to Work Scheme, Electric Car Scheme.
• Join a certified B Corp: where your work creates a real, positive impact.