growth manager

The company develops an AI-driven health and fitness application focused on preventive care and personalized wellness.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the full web2web funnel architecture, including quiz entry, onboarding, paywalls, upsells, and cancellation flows;
• Launch new acquisition angles from 0 to 1 and scale them to $100k+/month;
• Design and iterate quiz flows, result profiles, and paywall screens to optimize conversion;
• Define and run A/B experiments across funnel stages;
• Track and improve core KPIs such as CPA, ROAS, ARPU, LTV, and conversion to purchase;
• Identify drop-off points and prioritize fixes using funnel analytics;
• Conduct competitive research and translate findings into testable hooks;
• Analyze user research and customer interviews to refine messaging;
• Research niche health forums and social media to uncover user needs;
• Collaborate with designers, developers, and creative producers;
• Brief engineers on funnel changes and review implementations;
• Partner with the creative team to align funnel entry with top-of-funnel hooks.

• 2+ Years in a growth manager or growth-focused product role, ideally in B2C subscription or health/wellness;
• Deep experience building and optimizing quiz funnels driven by paid social traffic;
• Confident with A/B testing from hypothesis definition to statistical readout;
• Proven experience owning high-performing funnels with $100k+/month in profitable spend;
• Hands-on experience with funnel analytics tools like Amplitude or Mixpanel;
• Experience working with Meta Ads and understanding the interaction between creative hooks, landing pages, and paywall copy;
• Proven track record launching a product flow from scratch and scaling it to meaningful revenue;
• English B1+;
• Speed and execution mindset, ownership, autonomy, curiosity, resilience, and an early-stage mindset;
• Not a fit if you have never created a funnel with >$50k in monthly profit, view product and marketing as separate, need step-by-step instructions, or struggle with fast-paced environments.

• 33 Paid days off per year including vacation, sick leave, and flexible public holidays;
• Body Battery Program providing in-house doctor consultations and lab reviews.