Growth in B2B SaaS

Taxmaro is an AI-powered HR and payroll platform that automates personnel and payroll processes for companies and tax advisors. Instead of manual routine work, Taxmaro takes over: We automate time tracking, absence management, expenses, contract management, and complete payroll preparation—AI recognizes data in documents, checks plausibility, and prepares payroll, integrated with DATEV and other systems. As Growth / Performance Marketing Manager (m/f/d), you are responsible for our marketing channels end to end: You build reach, generate qualified leads, and scale what works.

• You increase awareness of Taxmaro among our target audience—SMEs, HR managers, and tax firms.
• You plan, launch, and optimize performance campaigns across Google Ads, LinkedIn Ads, and other paid channels.
• You build and expand SEO and content marketing as sustainable growth channels.
• You develop lifecycle and email marketing to activate leads and turn them into customers.
• You manage marketing channels based on data: keeping budget allocation, CAC, conversion rates, and ROI in view.
• You continuously run experiments and A/B tests, draw learnings, and scale the most effective levers.
• You build reporting and dashboards and make growth measurable and manageable.
• You work closely with Sales and Product so that reach turns into a real pipeline.

• 3–5 years of experience in performance marketing—ideally in B2B SaaS.
• You think and work across the entire funnel and consistently manage marketing using KPIs such as CAC, conversion rate, CPL, and ROI.
• Strong analytical skills: You build tracking, attribution, and reporting and make data-based decisions.
• Experience in conversion optimization (CRO), A/B testing, and cross-channel funnel optimization.
• Proficient with analytics and marketing tools such as GA4, a CRM (e.g., HubSpot), and reporting/BI tools; you understand paid and SEO channels without being a pure campaign operator.
• Hands-on mentality: You do not just design; you implement things yourself and measure results.
• Fluent German (C1/C2) and good English.
• Будет плюсом: A plus: Understanding of HR, payroll, or tax advisory topics, or the German mid-sized business sector

• Real freedom to shape things: You build our growth marketing from the ground up at a growing company.
• Your own budget and the tools you need to scale.
• Direct access to the founders, short decision-making processes, and visible impact.
• Attractive compensation package with a share in the company's success.
• Modern office in the heart of Berlin, high-quality equipment, and regular team events.
• Budget for training, conferences, and personal development.