Marketing manager

shyftplan is the all-in-one solution for shift planning for industrial customers. Our software simplifies complex workforce planning, reduces costs and actively involves employees. We work with renowned industrial players such as B. Braun, Omterra and Haribo, and aim to become the market leader in Germany. With the arrival of our investor Maguar, which specializes in B2B software and has €600 million AUM, and the recent acquisition of ScableOne, we are significantly expanding our playing field: we are building a comprehensive platform for people in factories: workforce management, shopfloor execution, skills development and strategic workforce planning. To help shape this continued growth, we are looking for a (Senior) Marketing Manager (m/f/d):

• You build a sales-focused webinar program for us: from planning and speaker coordination to invitations and landing pages, as well as technical delivery, recording and follow-up.
• You organize our trade fair appearances, industry conferences and our own events in the DACH region, and take care of the budget, service providers, booth planning, materials and logistics.
• You ensure that event leads are properly entered into HubSpot and that follow-ups with Sales and Business Development run smoothly.
• You implement marketing activities operationally, for example email campaigns, newsletters, LinkedIn posts and website updates, and support the implementation of our account-based campaigns.
• You create and maintain marketing materials such as presentations, flyers, case studies, event recaps and sales materials, and also coordinate external agencies and service providers.
• You maintain our marketing tools (including HubSpot) and keep an eye on processes, templates and data quality.
• You evaluate your events, webinars and campaigns using clear KPIs, such as registrations, attendance rate and leads generated, and suggest improvements.

• At least 2 years of experience in B2B marketing, ideally in a SaaS or technology-driven environment
• Practical experience organizing events, trade fairs and/or webinars
• Strong organizational skills: you work in a structured, reliable and hands-on way, and keep track of things even when handling many topics in parallel
• Confident using marketing automation and webinar tools (e.g. HubSpot, Livestorm, Zoom or similar), as well as an affinity for other tools
• Enjoy writing and have a good sense of communication tailored to the target audience
• A hands-on mentality and enjoy getting things done instead of just planning
• Strong communication skills and enjoy working with Sales, agencies, partners and speakers
• Native-level German and very good English skills
• Willingness to travel within the DACH region for trade fairs and events
• Будет плюсом: First experience with account-based marketing or multi-touch campaigns; Basic knowledge of design tools such as Canva or Adobe, as well as website CMS; Knowledge of the manufacturing industry

• A varied role and a motivated, international team
• Full integration from day one and deep insights into the day-to-day life of a tech startup
• A modern, open office in the heart of Kreuzberg
• Numerous benefits such as the Deutschlandticket, Urban Sports Club and a mobility budget
• Regular team events (go-karting, escape room, summer party..) and company lunches