Global Director Marketing Operations

Bracco is an international Group active in the healthcare sector and a leader in diagnostic imaging. The Group’s main products are contrast agents sold in over 100 countries, both directly and indirectly through branches, joint ventures and license and distribution agreements.

We are looking for a Global Director of Marketing Operations to take a leading role in increasing marketing's business contribution – optimizing and operationalizing marketing strategy, processes, planning, data management, and measurement, and enabling marketing to become a more efficient and effective function.

Joining a growing and dynamic global marketing organization, this individual will work alongside the Chief Marketing Officer (CMO) to elevate the perception and value marketing delivers to the business, with a strong focus on return on marketing investment.

This role serves as the operational engine behind product launches and campaign effectiveness, translating global product vision into structured, executable launch plans and campaigns, and orchestrating alignment between global and regional plans.

A critical part of the role is leading Marketing Excellence training and building a common marketing DNA across all Business Units and Regions, providing guidance, support, and professional development opportunities.

A defining priority of this role is to design, launch, and lead a new global Customer Experience Center of Excellence (CX COE), establishing it as the organization's dedicated hub for customer experience strategy, methodology, tools, and capability-building across all Business Units and Regions.

The position also plays a pivotal role in providing strategic direction and hands-on leadership for global marketing, with responsibilities spanning coordination of the Marketing Council and program priorities, optimization of work-planning and management tools such as the Annual Marketing Plans, governance of data privacy and compliance, and fostering a culture of innovation and collaboration within the marketing department – ensuring marketing efforts are cohesive, measurable, and aligned with business objectives.

Marketing Operations Strategy & Governance

Marketing Excellence, Planning & Budget

Data, Measurement & Vendor Management

Leadership & Stakeholder Management

Education

Bachelor's degree required; MBA preferred, with a focus on business, marketing, communications, or healthcare management.

Employment terms

The role is classified under the National Collective Agreement for “Dirigenti di Aziende Produttrici di Beni e Servizi”.

The minimum base annual gross salary for the role is € 100,000.

The compensation package also includes an annual variable incentive linked to the achievement of company and individual objectives, as well as the benefits provided for by the applicable collective agreement and company policies. The overall package will be defined on the basis of objective, gender-neutral criteria, such as relevant professional experience and the skills required for the role.

Contract type:

Permanent

If you meet the requirements of this opportunity and would like to join an international group working to improve patients' lives, apply now!

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