Field marketing manager in B2B events

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $3B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

• Build and own the event strategy for Adapty and FunnelFox: a portfolio of formats, each with a clear purpose, audience, target payback and cadence
• Get the portfolio to pay back
• Launch and run our own flagship annual conference
• Make go/no-go calls on every event from numbers; cut what doesn't pay back, scale what does
• Design new formats — dinners, roundtables, side events, own meetups, online — that can scale across cities
• Fill every event with the right people: invitations, promotion, partners — you own registrations, show-up rate and the share of our target customers in the room
• Run the pipeline motion with Sales: target account lists, pre-booked meetings, follow-up SLAs
• Build event attribution and reporting in HubSpot and review it with Sales every week
• Set priorities for the Event Operations team

• 3+ years owning B2B event or field marketing with a budget and a revenue target
• You know the ROI of your past events — cost, meetings, pipeline, closed-won — without looking it up
• You've cut events that didn't pay back and scaled ones that did
• You've built at least one event format from scratch that grew
• Comfortable with CRM attribution (HubSpot or Salesforce) and building your own reports
• You chase follow-up with Sales instead of handing over a lead list
• Fluent English, happy to travel a lot
• Будет плюсом: You've launched your own conference from scratch; Mobile apps, ad tech, MMP or B2B SaaS selling to developers and founders; A network among app founders and growth leads; Selling sponsorships for your own event; Events across several regions (US, EU, Asia)

• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.