The Director, Product Marketing is a senior, strategic, and execution-focused role, responsible for defining and driving
the go-to-market (GTM) strategy for Diligent’s product suite. Reporting to the Senior Director, Product Marketing, this
role combines high-level strategic vision with hands-on execution to position Diligent as the leading provider of internal
audit management software. The Director will own messaging, positioning, and content strategy that resonates with
internal audit leaders, finance executives, compliance officers, and board-level stakeholders across globally. This role
requires close partnership with Product Management, Sales, Marketing, Customer Success, as well as external
stakeholders, to deliver differentiated storytelling, enablement resources, and programs that drive adoption, pipeline,
and revenue growth.
This is a high-impact position within the Business Unit, providing the opportunity to shape market perception,
strengthen competitive positioning, and elevate Diligent’s leadership in enterprise audit and compliance solutions.


- Go-to-Market & Product Strategy technical product detail, customer Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.
- Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.
- Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.
- Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth.
- AI & Technical Product Marketing Develop GTM strategies for AI-powered products and capabilities AI-powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning.
- Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.
- Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities.
- Market & Customer Insights Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends landscape, and market trends.
- ICP, personas, buying committees, customer journeys, TAM, competitive Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.
- 2 Identify opportunities across SMB and mid-market segments SMB and mid-market segments, including digital and product-led growth motions.
- Sales Enablement & Commercial Execution Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools.
- Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue.
- Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.
- Measurement & Optimization Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue.
- Use quantitative and qualitative insights to continuously optimize GTM strategies, positioning, messaging, launches, and campaigns.