digital marketing manager in B2B SaaS

Spryker provides a modular, headless, API-first commerce platform that enables businesses to build and scale digital commerce experiences across B2B, B2C, and marketplace models.

• Own and improve website experiences for campaigns, priority topics, and business updates, including page structure, user journeys, navigation, internal linking, and campaign landing pages
• Manage web updates from brief to publication, coordinate reviews and approvals, and quality-check pages across desktop and mobile
• Set up and manage paid campaigns across LinkedIn, Google Ads, and other relevant channels, defining audiences, targeting, campaign structures, budgets, messaging, creative requirements, landing pages, and timelines
• Monitor and optimise paid activity through performance reviews, budget and pacing management, audience and keyword refinement, and creative or landing-page testing
• Evaluate the quality of campaign engagement and leads
• Track campaign results across newsletter sponsorships, paid promotions, and other lead-generating campaigns using advertising, website, analytics, and CRM data
• Support field marketing activities, particularly in the DACH region and other priority markets, including event and roundtable pages, event promotion, newsletter and partner activity, registrations, follow-up communications, coordination, and post-event reporting
• Support events by coordinating logistics, working with printers and suppliers, preparing materials, and assisting with on-the-ground execution
• Contribute to wider digital marketing activities, including updating company and review profiles, supporting customer mailings, coordinating partner or educational activities such as webinars, and owning smaller marketing projects

• 3–5 Years of digital marketing experience in a B2B SaaS or technology environment
• Experience across several areas of digital marketing and ownership of a broad range of activities
• Hands-on experience setting up and managing paid campaigns, particularly in LinkedIn Campaign Manager and Google Ads
• Practical experience creating and improving landing pages or website pages using a visual or modular builder
• Understanding of website and landing-page best practices, including page structure, calls to action, user experience, internal linking, and conversion-focused content
• Experience using analytics, advertising, and CRM or marketing automation data to evaluate performance and make recommendations
• Experience with a CMS or website platform with a visual or modular page builder
• Practical experience with paid media and measurement tools
• Familiarity with CRM and marketing automation tools, reporting, dashboards, and project collaboration tools
• Interest in using AI and automation responsibly to improve marketing workflows and support experimentation
• Able to manage multiple projects, stakeholders, and deadlines; work autonomously; and collaborate effectively across teams
• Fluent English
• Будет плюсом: Experience as an early marketing hire or in a small team, event logistics, event and field marketing programmes, familiarity with Spryker’s target industries, and German language skills

• Work from anywhere with fully flexible hours and unlimited vacation days
• Generous office equipment allowance
• Budget for self-learning tools, training, workshops, and language classes
• Regular 360° feedback and personalised development plans
• Collaborative virtual experiences, team gatherings, and occasional in-person events
• Условий в вакансии нет