Demand Generation & ABM Manager

Talentful is shaping the future of how high-growth companies build world-class teams. We partner with some of the fastest-scaling technology businesses to turn talent into a durable competitive advantage and help them win in the market by attracting, engaging, and retaining the top talent who accelerate growth.

Founded in 2015, Talentful brings together seasoned talent leaders who embed seamlessly alongside in-house teams. Through a flexible, subscription-based model, we provide the strategic horsepower and operational execution needed to scale with precision—from executive hiring and workforce planning to improving talent processes, employer brand activation, and building inclusive, high-performing organizations.

Our focus is not simply filling roles, but enabling talent functions to deliver measurable business outcomes. We’ve helped global innovators scale efficiently and thoughtfully, including Alphabet, Microsoft, Pinterest, Atlassian, Expedia, Instacart, Miro, and many more.

With a global team across Europe and the US, we’re united by a single mission: to help every company we work with grow to its highest potential. As we continue building the world’s leading talent consultancy, we’re looking for people who want to help redefine what “recruitment” can be by transforming it into a true driver of business value and long-term competitive advantage.

We're hiring a Demand Generation & ABM Lead to lead the delivery of pipeline generation across inbound, paid and our target accounts. You'll turn the work of our Content, Events and Social & Paid Leads into measurable pipeline, and you'll build and run our account-based marketing motion with the Sales team.

This is a hands-on role. You'll set the plan, brief the team, run the ABM programme and manage pipeline performance day to day. You'll be data-led, AI-literate and always testing how to improve.

Drive pipeline generation

Lead account-based marketing

Partner on paid

Measure and report

Test and improve

The VP Global Marketing owns pipeline targets and strategy. You drive their delivery and own the ABM programme. The specialist leads own their channels and craft, and you bring everything together around shared targets.

• Around 5+ years in B2B demand generation, in a sales-led business with long cycles and buying committees.
• Hands-on ABM ownership: you've built a target account list, run tiered plays and can show what it did for pipeline or win rates.
• A data-led approach: you build funnel and pipeline reporting, spot what's working and use evidence to decide what to scale or stop.
• An experimentation mindset: you test and iterate on campaigns and conversion, and know how to learn from small sample sizes.
• AI literacy: you already use AI tools in your day-to-day work for research, personalisation, content or analysis, and can show the results.
• Strong HubSpot skills across campaigns, workflows, lead scoring and reporting.
• Paid strategy literacy: you can brief, challenge and interpret paid performance, especially on LinkedIn, without needing to run it day-to-day.
• A track record of influencing without authority, getting specialist peers and sales teams behind one plan.
• Conversion rate optimisation experience across landing pages, forms and booking flows.
• Experience in B2B services, an agency or enterprise sales-led SaaS.
• Experience marketing to HR, Talent Acquisition or other senior functional leaders.
• Client marketing or account expansion experience with existing customers.
• Experience with intent or ABM tools, or running effective ABM without much tooling.

Accelerating your personal and professional growth.

Hybrid or Remote work to suit your lifestyle - we trust our people.

From employer contributions to health insurance.

Improve either your physical, financial, or mental health with our monthly stipend.

Deskpass memberships for everyone in our team to work globally on-demand.

14 weeks paid maternity & 3 weeks paid paternity after 1 year service.

Matched pension contributions or 401(k) plan to start saving.

At Talentful, we recognize our people are our strongest asset, and the diverse skills they bring to our international workforce are the driving force of our success. As an Equal Opportunity Employer, we do not discriminate on the basis of any protected attribute, including race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.