performance marketing manager in B2B SaaS

Planday provides scheduling services used by hundreds of thousands of people worldwide. The company uses technology to help businesses manage shift work and improve work/life balance for shift workers.

• Drive pipeline and revenue growth through performance marketing across regions
• Connect brand awareness, demand creation, and conversion into a cohesive full-funnel strategy
• Support inbound, outbound, and partner-led growth
• Develop locally relevant performance strategies based on market maturity and vertical focus
• Improve conversion rates and efficiency across the funnel
• Provide visibility into demand, conversion, and revenue drivers across geographies
• Strengthen collaboration between performance, brand, regional teams, and sales
• Define and execute a performance marketing strategy aligned with business, regional, and vertical priorities
• Translate pipeline and revenue targets into channel strategies, budget allocation, and investment plans
• Connect brand awareness and demand creation (TOFU), consideration and engagement (MOFU), and conversion and revenue generation (BOFU)
• Identify and prioritise growth opportunities across channels, audiences, and markets
• Own performance across paid acquisition channels, including search, social, display, and affiliates
• Drive continuous testing and experimentation across targeting, creative, landing pages, and the funnel
• Optimise end-to-end performance from traffic to lead, opportunity, and revenue
• Allocate budgets based on performance, incrementality, and scalability
• Adapt channel strategies to local market context, verticals, and customer behaviour
• Own reporting and insights on pipeline and revenue contribution, funnel conversion rates, and cost efficiency (CPL, CAC, LTV:CAC)
• Provide actionable insights to regional marketing, brand, sales, and leadership teams
• Surface early signals of opportunities and risks across markets
• Show how TOFU activity translates into MOFU/BOFU outcomes across geographies
• Own and lead the relationship with the global performance marketing agency, ensuring high-quality execution, optimisation, strategic input, proactive recommendations, and accountability against KPIs
• Ensure agency output reflects local market needs
• Liaise between brand, regional teams, partnerships, RevOps, and external partners
• Align stakeholders on performance, priorities, and growth opportunities
• Ensure paid channels are accurately tracked, measured, and integrated across systems
• Partner with RevOps and Data teams to improve attribution, tracking, and reporting infrastructure
• Ensure full-funnel visibility across geographies and connect campaign performance to revenue outcomes
• Set priorities, goals, and development plans
• Foster ownership, experimentation, and continuous improvement

• 7+ Years of experience in performance marketing, ideally in B2B SaaS
• Ability to translate business goals into scalable performance strategies
• Proven track record of driving pipeline and revenue growth through paid channels
• Experience connecting brand, demand generation, and conversion across the full funnel
• Experience adapting strategies across geographies and markets at different stages of maturity
• Skilled at influencing and aligning cross-functional teams, including Sales, Brand, Partnerships, and RevOps
• Confident using data and insights to optimise performance and communicate impact
• Experience managing and scaling external agency relationships
• Excellent written and verbal communication skills; comfortable presenting to senior stakeholders
• Familiarity with Salesforce, marketing automation platforms such as SFMC/HubSpot, analytics, and attribution tools
• Self-starter with ownership, adaptability, and curiosity to test and learn in a fast-paced environment

• Benefits include pension, health insurance, inclusive support for new parents, and generous vacation
• Employee Share Plan in addition to annual base salary
• Growth and progression opportunities
• Meaningful work contributing to the lives of shift workers worldwide
• Healthy work-life balance and an autonomous approach to work
• Flexible remote work