performance marketing manager for developer audiences

Nscale powers account-based and developer-focused demand efforts through data-driven campaigns that drive qualified engagement, pipeline, and account expansion.

• Plan, launch, and optimize campaigns across LinkedIn, Google Ads, YouTube, X, and developer-focused channels for multiple ICPs
• Build campaign structures for broad and highly targeted account and developer audience segments
• Manage budgets, pacing, and performance metrics, including CTR, CPL, CVR, and SQL rate
• Report campaign performance and share insights and actionable recommendations with stakeholders
• Partner with the ABM team to turn account lists into paid targeting strategies and retargeting sequences
• Deploy targeted campaigns using account and intent data to reach senior decision-makers in priority verticals
• Support nurture programs and event initiatives with paid amplification
• Collaborate with Product and Content teams to test creative and messaging for specific accounts and segments
• Maintain campaign tracking using GA4, server-side GTM, and HubSpot
• Implement UTM governance, conversion events, and audience tracking frameworks
• Work with Marketing Ops to build dashboards showing performance by account, segment, and funnel stage
• Develop an experimentation roadmap for creative, targeting, and channel testing
• Champion a test-and-learn culture that turns data into action and scales successful models

• 5–7 Years of B2B performance marketing experience, ideally targeting enterprise and developer audiences
• Proven success driving measurable pipeline through multi-channel campaigns
• Advanced skills in LinkedIn Campaign Manager, Google Ads, GA4, and HubSpot
• Strong understanding of targeting, attribution, and marketing automation
• Analytical mindset and focus on testing, optimization, and data accuracy
• Strong stakeholder management and cross-functional collaboration skills
• Self-starter comfortable in a fast-moving, high-growth environment
• Будет плюсом: experience in SaaS, cloud infrastructure, or emerging tech

• Условий в вакансии нет