CRM specialist in customer retention

As a Senior CRM Specialist (Engagement & Retention), you’ll own the customer journey from month two onwards. You’ll play a pivotal role in keeping our millions of users active, engaged, and thriving within the N26 ecosystem. This is a true 50/50 hybrid role: you will split your focus between driving high-level lifecycle strategy and rolling up your sleeves to execute campaigns natively. You'll join our high-performing CRM team in Berlin to solve our most critical retention and reactivation puzzles.

• Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.
• Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.
• Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence.
• Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators.
• Collaborate with data analytics and data engineers to ensure a data driven approach to your work.
• Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency.
• Own and report on the development of your KPI’s.
• Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals.
• Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success.
• Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives.

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
• 3+ years of experience in CRM roles
• Proven track record in CRM campaign execution and optimisation at a senior level.
• Strong technical skills, including HTML, SQL and A/B testing, to ensure operational excellence.
• Proficiency in CRM tools to drive effective campaigns.
• Data-driven mindset with the ability to analyse and interpret campaign performance data.
• Excellent communication and collaboration skills to lead cross-functional teams effectively.
• Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives.
• Будет плюсом: Braze experience is a strong plus; Experience with reactivation programs is a strong plus

• Accelerate your career growth by joining one of Europe’s most talked about disruptors 🚀.
• Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation.
• As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members.
• Additional day of annual leave for each year of service.
• A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and backgrounds.
• A relocation package with visa support for those who need it.