CRM-маркетолог

Ardoq is an AI-powered Enterprise Architecture platform that turns enterprise complexity into connected intelligence. Built on a proprietary graph foundation, it helps large organizations understand how their people, processes, and technology fit together, simulate change, reduce risk, and make faster decisions.

• Own email and lifecycle programs across acquisition nurture, onboarding, adoption, and re-engagement;
• Manage data privacy and consent across operating regions;
• Build segmented, automated nurture flows in HubSpot;
• Use intent signals to segment and route prospects through content journeys;
• Build and support HubSpot web pages for the prospect journey;
• Partner with Demand Generation, Sales, and BDR teams to align marketing and sales outreach;
• Run testing programs and report on engagement, conversion, and pipeline contribution;
• Improve programs based on test results and performance insights;
• Maintain database health and deliverability;
• Keep programs compliant, on brand, and valuable to recipients;
• Map campaign leads to appropriate nurture journeys;
• Check HubSpot workflow entry and exit logic before launch;
• Analyze open, click, and conversion data to identify drop-off points;
• Design tests to improve underperforming sequences;
• Coordinate messaging with BDR leadership, Content, and Product Marketing.

• Track record of designing and running email and lifecycle programs that moved prospects through a funnel and delivered measurable results;
• Hands-on fluency with HubSpot workflows, sequences, forms, landing pages, lead scoring, and lifecycle stages;
• Experience with the CRM integration behind HubSpot programs;
• Experience building segmentation and personalization;
• Experience running and interpreting A/B or multivariate tests;
• Working understanding of sender reputation and inbox placement;
• Understanding of consent obligations under GDPR and CAN-SPAM;
• Customer-focused approach to designing prospect and customer journeys;
• Ability to work at pace, prioritize useful next steps, and follow through quickly;
• Ability to collaborate closely with Sales, Content, and Product Marketing;
• Direct and constructive communication about data quality and priorities;
• Focus on engagement, conversion, and pipeline impact;
• Uses AI and automation with sound judgment;
• Nice to have: None specified.

• Employee stock options;
• 25 Days of annual leave offered globally;
• Enhanced parental leave available globally;
• Retirement and insurance benefits, including travel, health, disability, and life insurance;
• Annual learning budget;
• Practical case study is included in the hiring process.