crm marketing manager in music publishing

Muse Group creates popular apps for playing, recording, and composing music, as well as learning tools, music catalogs, and free open-source software. Hal Leonard, part of Muse Group since 2023, publishes sheet music and music education materials and distributes instruments, gear, and software worldwide.

• Own the CRM strategy, execution, and performance for Hal Leonard across the US and Europe
• Drive B2B, B2C, and B2E CRM initiatives, including the roadmap, KPIs, campaign execution, automation, and experimentation
• Improve efficiency and user experience through AI automation

• 3+ Years of experience in CRM marketing, including both B2C and B2B CRM
• Hands-on experience with CRM and CDP platforms such as HubSpot, Bloomreach, and Dotdigital
• Strong understanding of lifecycle campaigns, customer journeys, segmentation, and trigger-based communications
• Experience with B2B CRM scenarios, including lead nurturing, lead qualification, onboarding, re-engagement, sales lifecycle, and communication with different customer and account segments
• Experience with push notifications, in-web alerts, WhatsApp, or similar communication channels
• Experience working cross-functionally with marketing, product, editorial, sales, and design teams
• Strong analytical skills and ability to use CRM data to evaluate campaign performance and make data-driven decisions
• Practical experience with A/B testing methodology, including defining hypotheses, selecting audiences and success metrics, running tests, and interpreting results
• Strong understanding of segmentation methodology, including defining audience criteria, using behavioral, demographic, and transactional data, creating dynamic segments, and tailoring communications
• Experience with localisation and international campaigns, including adapting segmentation, messaging, and campaign logic for different markets
• Upper-Intermediate English or higher
• Будет плюсом: HTML knowledge

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