crm marketing manager in iGaming

Revpanda Group is a digital marketing company specializing in iGaming, affiliate marketing, and performance-driven solutions. It develops products and operates affiliate brands.

• Own the full user database, including hygiene, segmentation, deliverability, and GDPR compliance;
• Build automated lifecycle flows tied to bookmaker and casino offers;
• Design the database monetization strategy by geo, sport, and user behavior;
• Report on revenue per subscriber, database-attributed FTDs, and flow performance;
• Launch and run prediction leaderboards, streaks, points economy, prize shops, and seasonal competitions;
• Own the prediction markets vertical launch from a marketing and engagement perspective;
• Grow and moderate community channels, including on-site, Telegram, WhatsApp, and Discord;
• Build brand authority through interviews, panels, podcasts, and expert content;
• Source and negotiate promotions with athletes, football clubs, tipsters, and influencers;
• Drive audience growth in Nigeria, Kenya, Ghana, and South Africa through mobile-first, community-led tactics;
• Orchestrate social media funnels that feed the database with the in-house content team and AI content pipeline.

• 3–5+ Years of experience in CRM, retention, or lifecycle marketing within iGaming;
• Hands-on ownership of a CRM or automation platform such as Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent;
• Proven experience monetizing a user database with knowledge of segments, flows, and revenue metrics;
• Solid understanding of the affiliate model, including CPA and revenue share;
• Understanding of how content sites convert audiences into depositors;
• Working knowledge of gambling advertising compliance, responsible marketing, and GDPR;
• Builder’s mentality and comfort shipping quickly with a small team, freelancers, and AI-assisted content;
• Interest in sports, predictions, and casino;
• Nice to have: experience marketing in tier 1 markets, sponsorship or influencer deal-making, exposure to prediction markets or prediction games, gamification or loyalty program design, podcast, panel, or event production.

• Highly competitive compensation and performance bonuses;
• Attractive “Refer a Friend” bonus program;
• Advanced benefits package, including public holidays, annual vacations, covered sick leave, and additional days off;
• Paid trainings and work-related courses;
• Mental health support, including psychological sessions, coaching, and therapy;
• Monthly virtual teambuilding events.