crm marketing manager in iGaming

SOFTSWISS supplies leading iGaming software solutions.

• Own and develop the CRM and email marketing strategy across the B2B customer lifecycle;
• Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot, including nurture, re-engagement, product, webinar, event, and follow-up campaigns;
• Develop audience segmentation, personalisation, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff;
• Launch targeted and ABM campaigns across different products, markets, and audience segments;
• Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality;
• Own email deliverability, database hygiene, and GDPR compliance;
• Track CRM and email performance, run A/B tests, and continuously optimise engagement, conversion, MQL/SAL generation, and pipeline contribution.

• Russian and English language skills at B2 level or higher;
• 5+ Years of experience in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles;
• Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level;
• Proven experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring;
• Strong understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes;
• Good knowledge of email deliverability, CRM data management, and GDPR requirements;
• Strong analytical skills and the ability to connect CRM performance with funnel and pipeline results;
• Nice to have: Experience in B2B iGaming, SaaS, fintech, or technology, experience with Customer io, ABM, and data enrichment tools, basic HTML/CSS knowledge, experience running multilingual and multi-market CRM campaigns, experience using AI tools for personalisation, content, segmentation, or workflow optimisation.

• Private health insurance;
• Sports benefits;
• Comprehensive Mental Health Program;
• Free English lessons (online);
• Local language courses;
• Paid time off;
• Maternity leave support;
• Referral program rewards;
• Upskilling, internal workshops, and participation in professional conferences and corporate events.